We back Swedish ventures that strengthen Europe’s autonomy.

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Who we are

The geopolitical turmoil of the 2020s has exposed worldwide vulnerabilities across supply chains and technology in critical sectors such as energy, manufacturing, AI and defence. 

We are a group of investment professionals, industry leaders, and senior politicians who believe that Europe is primed to play a leading role in this new macroeconomic reality.

We back the founders whose efforts will bolster our autonomy and resilience for decades to come. With our support, the right impact company can make a historic difference. In short, we advise and invest where Europe must win.


Team

Magnus Rosengren

Chief Executive Officer

Serial entrepreneur with a proven track record of building and successfully exiting several multi-million SEK companies, decades-long experience in business & public relations.

Joy Alam

Engagement Manager

Previous roles include Engagement Manager at McKinsey & Company and Associate at BearingPoint.

Joy holds an MSc in Industrial Engineering and Management from KTH.

Elias Abou Chaaya

Analyst

Elias is pursuing an MSc in Industrial Engineering and Management at Uppsala University.

Max Bergsten

Office Manager

Max is responsible for the daily operations of the office.

For office inquiries, call
070-967 12 29 or email max.bergsten@prioritygroup.se"


Advisers

Björn Rosengren

Chairman of the Board &
Senior Adviser

Minister of Industry, Energy, Employment, Communications and Public Companies.
(1998-2002)


Senior Business Adviser at Kinnevik. (2002-2015)

Carl Bildt

Senior Adviser

Prime Minister of Sweden.
(1991–1994)


Minister of Foreign Affairs.
(2006–2014)

Ibrahim Baylan

Senior Adviser

Minister of Energy.
(2014-19)


Minister of Business, Industry & Innovation.
(2019-2021)

Lars-Johan Jarnheimer

Senior Adviser

Chairman of the Board, Ingka Group (IKEA). (2015–)

Chairman of the Board, Telia Company AB. (2019–)

Chairman of the Board, Arvid Nordquist. (2012–)

Ash Pournouri

Senior Adviser

Founder, Brilliant Minds Foundation. (2014–)

Founder & CEO, UNLTD Group. (2017–)

Founder, Norrsken Launcher. (2023–)